The year was 2021. Covid continued to rage, lockdowns were lifted and un-lifted, murder hornets were somehow still a threat. And, to top it all off, access to Taco Bell was on the decline.

It. Was. Rough. We wanted to give Taco Bell fans an experience that could help them feel better. One inspired by the ingredients, flavours and amazingness of Taco Bell.

So, we created Taco Well – the worlds first auditory wellness experience inspired by tacos.

Role: Creative Director